As the holiday season approaches, Apple appears to be the consumer electronics brand to beat. A recent Nielsen survey shows kids’ holiday gaming and electronics appetites are whet by a number of top-selling Apple devices – with the iPad leading the pack.
According to Nielsen’s annual holiday gift survey, 44 percent of kids aged 6 to 12 say they would be interested in getting the Apple tablet sometime in the next six months. Nielsen’s chart below ranks the consumer electronics kids are clamoring in 2011, and it looks like Steve Jobs will be smiling in some iCloud in the sky this Christmas. Two other popular Apple devices – iPod Touch (30%) and iPhone (27%) – round out kids’ top three, with computers and other tablet brands each appealing to a quarter of younger consumers.
Many kids will also ask for gaming devices this year, with two products that offer unique gaming technologies – Nintendo 3DS (25%) and Kinect for Xbox 360 (23%) – leading the way. Given the 3DS’ spring 2011 release date and the surge in Kinect interest versus last year (up from 14%), parents can expect both devices to be frequently requested this holiday season. Beyond these, older Nintendo DS models continue to resonate with young gamers (22%), while the PlayStation 3 (17%) and Xbox 360 (16%) edge out the Nintendo Wii (11%) as the most desired gaming consoles.
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